Blackbaud has integrated its The Raiser's Edge fundraising and donor management solution with Target Analytics ResearchPoint, a cloud-based prospect research solution.
ResearchPoint combines software, data, and analytics to provide customers with a deeper view of their constituents.
Through this integration, The Raiser's Edge customers can now leverage contact information, relationships, and screening results across both systems and apply that data within their day-to-day fundraising process.
Key integration features include the following:
- Integration via Web services: the integration between The Raiser's Edge and ResearchPoint becomes browser-agnostic, allowing users flexibility in how they access and apply the software;
- Synchronization: ResearchPoint users can configure how integrated fields are viewed, updated, and exchanged between systems;
- Screening using best address: users can screen prospects in ResearchPoint using their most up-to-date contact information taken directly from The Raiser's Edge as they need it;
- New data added to The Raiser's Edge: with the addition of ResearchPoint, users of The Raiser's Edge gain access to new attributes, and deeper levels of data for each constituen.t
"The Raiser's Edge users require a wide-array of supporter insights and predictive intelligence necessary to inform each interaction they have with a supporter, whether that be via an event, a direct mail campaign, an email, or an on-site visit with a prospect," said Richard Becker, president of Blackbaud's Target Analytics division, in a statement. "The seamless integration between The Raiser's Edge and ResearchPoint will enable a consistent 360-degree view of a nonprofit's supporters and prospects, holistically providing demographic and lifestyle characteristics, financial capacity, philanthropic behavior, and the predictive intelligence required for supporter relationship management and fundraising."
"We could not be happier to hear about this integration, because it offers powerful new capabilities and will significantly improve work productivity within our organization," said Jaime Olinske, senior development researcher at the University of Texas-Arlington, in a statement. "As a user of these solutions, I'm particularly excited because Blackbaud has completely eliminated the process of manually inputting data I want shared between these two systems."