BirdEye Launches Goals for Small Businesses
Goals feature shows small businesses exactly how close they are to making the majority of their customers happy.
Posted Jan 10, 2018
Page 1

Customer experience and business reputation company BirdEye has released Goals, a tool designed for small businesses to set and track goals for their reviews and ratings on third-party sites, allowing them to understand exactly how many authentic customer reviews they need to reach their desired ratings.

"Ratings are a direct reflection of customer happiness and one of the best ways to measure customer satisfaction" said Sumit Jain, chief technology officer at BirdEye, in a statement. "Our new Goals feature shows small businesses exactly how close they are to making the majority of their customers happy."

With BirdEye, small businesses can pick the ratings they consider representative of optimal customer happiness, then use the Goals feature to drive a focused customer feedback strategy. For example, a business with a 3.5 rating can set a target rating of 4.5. BirdEye's Goals Calculator then tells how many reviews it needs to reach its rating goal. It can even add in the average number of customers it sees each month and the Goals Calculator will estimate how long it will take to reach that goal.

BirdEye lets businesses set goals for overall ratings across all sites or just for ratings on specific review sites. Businesses can track the progress of their review generation campaigns over time with a goal tracking chart that shows them an updated count of how many reviews are still needed and how long it will take to collect those reviews.

"The Goals feature motivates businesses to consistently collect more feedback, and with more feedback comes a deeper understanding of what drives customer happiness," Jain said.

The BirdEye platform offers several tools help small businesses reach their goals, including the following:

  • Review Generation, to automatically ask every customer for a review via SMS or email;
  • Review Management, to respond directly to customer reviews on more than 200 sites from one place;
  • Review Marketing, to automatically share reviews to social channels, search engines, and websites; and
  • Reporting, to track reviews and ratings over time and by source and to track conversion rates of email and SMS campaigns.

Once a goal is reached, a new one can be set.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
BirdEye customer surveys let businesses turn customer feedback into customer-driven marketing.
Businesses can manage all online reviews, surveys, and social media from one place.
With Google Places API, BirdEye combines accurate business information, authentic reviews, and maps so businesses can be discovered in local search.
BirdEye's Annotation feature lets users override machine learning-based insight to make it smarter over time.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us