Better Ad Network.com has tapped Gravy Analytics to expand client ad revenue and deliver granular analytics through mobile advertising and social WiFi.
Posted Sep 28, 2016
Gravy Analytics, provider of a location-based customer intelligence platform based on verified local event attendances, and Better Ad Network.com, provider of a programmatic mobile and WiFi advertising platform, today announced a strategic business development and data partnership through which Gravy's TruLife audience targeting and VisitCast foot traffic prediction solutions will be available to Better Ad Network's Social WiFi, Geo-Fencing and Mobile Advertising clients.
Better Ad Network helps retail and restaurant chains, shopping centers, and municipalities use social WiFi to gather granular customer data and create hyper-targeted mobile advertising.
"With Gravy TruLife, we're able to differentiate ourselves and deliver much more contextually relevant ad experiences than relying on basic gender, age, likes, and shares gleaned from social," said Stacy Deprey-Purper, CEO of Better Ad Network, in a statement. "Not only that, but with Gravy's VisitCast solution, we're helping clients know the local events that have historically driven customers to stores and restaurants. And by knowing upcoming events, they can predict and plan for peak traffic periods to optimize staffing and inventory planning and more."
"We're excited to help Better Ad Network help its clients understand their own customers' interests and affinities for their use in high-engagement CRM initiatives," said Jeff White, CEO of Gravy, in a statement. "And we look forward to helping Better Ad Network differentiate itself by helping its clients and other advertisers extend reach beyond their own locations, to continue the engagement across the entire digital ad ecosystem."
Gravy's TruReach helps companies target predictive audiences by interests and passions, based on real-world local behaviors.
Partnership enables marketers to know when consumers are about to buy based on local events and activities they are attending.
Gravy's behavioral and intender audiences built on local event-attendances and location data are now available to The Trade Desk users.