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Attensity Partners with Moreover
The alliance brings together sentiment analysis and Web content management.
Posted Dec 9, 2014
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Attensity), a provider of solutions to surface business intelligence through real-time discovery, has forged an alliance with Moreover Technologies, a content delivery service.

Moreover, which was recently acquired by LexisNexis, provides Attensity direct access to its media management data through the Moreover API, enabling brands to aggregate vast amounts of Web resources for real-time sentiment analytics to anticipate industry and consumer shifts. Attensity has incorporated Moreover's Metabase of news sources into its Pipeline and recently updated Attensity Q solutions, as well as made it available for deep dive business intelligence analysis in Attensity Analyze.

"Through our alliance with Attensity, their customers now have direct access to more than 54,000 news sources, from four million editorially vetted sources, across 100+ countries," said Mike Knox, vice president at Moreover, in a statement. "We're excited that Attensity is fusing this with Web and social data so that companies can better gauge how their brand or product is perceived."

"This integration with Moreover offers Attensity's customers even greater depth and insight into dynamically changing sentiment from ever-changing sources," said James Purchase, vice president of product management at Attensity, in a statement. "Business professionals now have access to the most complete picture of global news and events, together with the ability to discover how these events impact their business."


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