Logo
BodyBGTop
AgilOne Launches Lightning IQ B2B Marketing Customer Data Platform
AgilOne Lightning IQ enables marketers to query customer data, comply with privacy regulations, and deliver contextual customer interactions in real time.
Posted Jan 15, 2018
Page 1

AgilOne today launched AgilOne Lightning IQ, a data query tool integrated into a customer data platform that allows marketing teams to query massive amounts of customer data.

AgilOne also today released the AgilOne Customer Privacy API, which allows B2C companies to comply with privacy regulations and initiatives, including the European Union's General Data Protection Regulation (GDPR) mandate that gives consumers the right to ask businesses to delete their data upon request. The AgilOne Customer Privacy API lets companies delete customer data and ensure consumers' right to be forgotten requests are honored.

AgilOne also added capabilities that enable real-time contextual interactions, through capabilities in AgilOne's 360 Profile UI and API. AgilOne's 360 Profile unifies cleansed, deduped, and stitched customer-level profile, transaction, and engagement data into a single profile at the customer level. The 360 Profile API can be leveraged to enable real-time contextual interactions in a variety of scenarios, such as call centers, online chat, and in-store clienteling.


Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
Monetate and AgilOne will deliver customer intelligence and actionable insights for smarter personalization.
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us