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Adobe Acquires Livefyre
The Livefyre acquisition extends Adobe Marketing Cloud by connecting user-generated and branded content.
Posted May 3, 2016
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Adobe today announced plans to acquire Livefyre, a content curation and audience engagement company. Financial terms of the deal were not disclosed.

The Livefyre platform gives companies instant access to billions of pieces of user-generated content that can be streamed in real time right to their sites, ads, email, TV, digital billboards, and apps.

With the planned integration of Livefyre into Adobe Experience Manager, customers will be able to collect, curate, and publish user-generated content from major social networks into digital experiences across owned marketing channels. Livefyre will be part of Adobe Experience Manager and integrated across Adobe Marketing Cloud to make user generated content available across all eight digital marketing solutions.

"As the leader in digital experiences, Adobe helps brands create amazing content with Creative Cloud and then deliver and optimize those experiences using Adobe Marketing Cloud," said Aseem Chandra, vice president of Adobe Experience Manager and Adobe Target, in a statement. "With this acquisition, our customers will be able to unify the best social media content with branded experiences created in Adobe Creative Cloud and community-driven content in Adobe Behance and Adobe Stock."

"Adobe Marketing Cloud is recognized by major industry analysts as a leading digital marketing platform for delivering, managing, and measuring content across any digital touch point," said Jordan Kretchmer, CEO and founder of Livefyre, in a statement. "We are thrilled to join the Adobe family to give brands the ability to deliver a breadth of impactful, highly personalized digital experiences. The addition of Livefyre to Adobe Marketing Cloud will bring content capabilities to Adobe customers that are unparalleled in the industry."

In September, Livefyre partnered with Adobe to allow enterprises to create and deliver socially driven content and experiences on owned properties and campaigns.


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