Act-On Software, a provider of marketing automation for small and midsized businesses, today released Act-On for Enterprise, designed to meet the requirements of large, global companies with more complex marketing needs.
Act-On's enterprise release includes features for data portability and business intelligence, multidimensional lead scoring, and Security Assertion Mark-Up Language (SAML) integration for single sign-on using enterprise credentials.
It is designed for companies requiring large scale, global marketing automation deployments, or for enterprise companies with distributed office locations or multiple business units.
Act-On for Enterprise includes the following key capabilities:
- Multidimensional Lead Scoring: The ability to create more than one score sheet based on different scoring needs, such as variations in lead scoring models based on product lines or separate scoring models for new prospects and existing customers. These score sheets can trigger actions in other parts of the application, including automated programs and segmentation.
- SAML Integration: Enables enterprise users to login to their Act-On accounts using their existing enterprise credentials. Act-On&'s SAML integration provides single sign-on capability that is compatible with MS Open Directory and Google Apps.
- Data Studio: An advanced data access and analytics tool that enables users to visualize, select, configure, and move data from Act-On to any business intelligence platform. Customers can use pre-configured data sets and aggregations or create their own using point-and-click queries and filters.
"Act-On is changing the status quo in enterprise marketing automation. We've taken the strengths that distinguish us in the SMB market--simplicity and usability--and added enterprise functionality and scalability," said Gal Josefsberg, vice president of product management at Act-On Software, in a statement. "Now, large enterprises can capitalize on ease of use and a streamlined implementation process, and as a result realize ROI quicker."
Pricing for Act-On for Enterprise starts at $1,800 per month.