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Accenture Adds Support Service for LINE Business Connect
Accenture Interactive will add strategy, implementation, and operational support to businesses using LINE to connect with customers.
Posted Jun 24, 2016
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Accenture today launched a support service for businesses that employ LINE Business Connect, the service for businesses provided by LINE. Accenture Interactive will provide this service in Japan and other countries.

This new customer experience support service helps businesses deepen their relationship with individual customers using the API of LINE Business Connect. Accenture Interactive will provide clients with strategy, implementation, and operational support to help them provide content relevant to the interests of individual customers at the right time, and to conduct interactive communication. For example, businesses in the travel industry can provide the seamless and comprehensive customer experience for an overseas traveler’s behavior and needs, such as directions from the local airport to their hotels, recommend tours suited to them, and restaurants wherever and whenever they want by chatting on LINE, the mobile messenger application.

LINE Business Connect is a service for businesses to customize the functions of LINE Official Account through an open API. With Accenture's support service, businesses can link LINE Business Connect with business systems, such as CRM systems and databases, as well as chat operators and automatic response functions that use artificial intelligence.

In the future, businesses will be able to link their systems to Accenture analytics solutions, including the Accenture Insights Platform, to analyze customer data and receive real-time actionable insights.

"We aim to bring people and various information, services, and products closer together to develop more personal relationships with them through LINE, and not just people connecting with each other," said Shintaro Tabata, senior vice president and head of corporate business at LINE, in a statement. "Accenture globally possesses broad experience and know-how as a business partner that provides end-to-end services to help transform the customer experience, from digital strategy development and design to implementation and business operations. We strive to bring more convenience and affluence to people's lives through Accenture's new service that employs LINE Business Connect and increase the value of LINE as a social infrastructure."

"As digital technology spreads and consumer expectations continue to shift, many businesses are finding that the ability to deliver an attractive customer experience is becoming a key source of competitive differentiation," said Junichiro Kurokawa, managing director of Accenture Interactive in Japan, in a statement. "LINE Business Connect is a robust infrastructure for delivering high-quality communications that customers expect from companies. Through our new customer experience support service, Accenture can help businesses develop their customer experience support initiatives more quickly."


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