3seventy and Benchmark Email Partner

3seventy, a provider of SMS mobile marketing and engagement solutions, is teaming up with with email marketing solutions provider Benchmark Emailto allow companies to reach out to customers via either email or text messaging.

"As mobile devices continue to be an important tool for both our work and social lives, it's become clear that mobile marketing must be part of a business' overall marketing strategy. And we are excited to offer an integrated solution to both our customers and Benchmark customers," said  John Wright, CEO of 3seventy, in a statement.

"Email continues to be a primary marketing tool for businesses of all sizes. As we watch email open rates increase on mobile devices and contacts jumping back and forth between SMS and email, it's become important to offer solutions that cater to the customers' preferred channel," said Daniel Miller, customer service and partner director at Benchmark Email, in a statement.

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