The Pulse

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27%: Masters of our data domain: We've already got master data management (MDM).

5%: At the point of integration: We've got customer data integration (CDI), but MDM's a ways off.

27%: Scrub-a-dub-dub: We're actively cleaning our data (we think).

19%: Gathering data on data: We're exploring our options, but don't yet have a data quality plan in place.

22%: Questioning quality:: Wait -- Data quality? We're just lucky to have any data at all.

Source: destinationCRM.com poll, 2007

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