Video: Jeffrey Linton, Senior Manager Customer & Field Marketing, Act-On Software

Jeffrey Linton, Senior Manager, Customer & Field Marketing at Act-On Software, provides an overview of the basics of marketing automation software for creating, managing, and tracking email campaigns; building web-based forms; and optimizing web pages and landing pages. “It’s all about doing more with less and giving salespeople access to the information so they can go out and act when it’s appropriate,” says Linton.

“Marketing uses a lot of different tools to manage email campaigns, lead nurturing, drip campaigns, and social media,” he explains. “Act-On helps streamline that process and use each of these tools in conjunction with one another. Act-On works with SugarCRM, Salesforce.com, and a number of other CRM platforms natively, which means we’ve done the work beforehand so you or your IT department doesn’t have to do it later.”

Linton goes on to describe Act-On as a “horizontal solution, which means that it doesn’t really matter what market you are in. We’ve had a number of successes in technology, manufacturing, financial services, and a number of markets who are graduating from email marketing and want to take it to the next level.”

For more information, please visit www.act-on.com.

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